Atlas Copco participates in the Swedish Spirit of Innovation campaign in China
Atlas Copco is participating in a Swedish Spirit of Innovation (SSoI) campaign which was launched at the beginning of 2015.
The SSoI campaign is supported by the remaining project fund which was provided by a group of Swedish companies during the 2010 Shanghai Expo. The objective is to strengthen the overall reputation and employer branding awareness of Swedish companies in China, by promoting Swedish companies’ unique and innovative business culture.
The key target audiences for the SSoI campaign are Chinese students and young professionals. These groups will be reached via an extensive campaign lasting into Summer 2015 including public relations, digital interactions through social media and video challenges and on-the-ground activities including university tours, competitions, job fair visits and a gala event.
“I am glad to see the launch of this campaign. The real Swedish Spirit of Innovation is also deeply rooted in Atlas Copco’s company culture.” said Liselotte Duthu, Vice President, Atlas Copco (China) Investment Co., Ltd. “I trust the overall awareness of Swedish business culture will be enhanced, and our efforts will continue also after the campaign!”
- Jeff Ren，Corporate Communications Manager Greater China
Tel:+86 21 2208 4800
You can find more information on the Swedish Spirit of Innovation, by visiting or following the dedicated website and social media:
Atlas Copco is a world-leading provider of sustainable productivity solutions. The Group serves customers with innovative compressors, vacuum solutions and air treatment systems, construction and mining equipment, power tools and assembly systems. Atlas Copco develops products and service focused on productivity, energy efficiency, safety and ergonomics. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 180 countries. In 2013, Atlas Copco had revenues of BSEK 84 (BEUR 9.7) and more than 40 000 employees.