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Media / Local company news / Atlas Copco Mining and Rock Excavation Technique Greater China Regional Distributor Authorization Ceremony Held Successfully

Atlas Copco Mining and Rock Excavation Technique Greater China Regional Distributor Authorization Ceremony Held Successfully


On Dec. 2, 2011, the “Regional Distributor Authorization Ceremony” of Atlas Copco Mining and Rock Excavation Technique Greater China was held in Beijing. The first batch of distributors from over 20 provinces, autonomous regions and municipalities were awarded with authorization certificates, with this, they will conduct marketing and service on full series of mine and rock excavation equipments and solutions across the whole country. 

Speech of General Manager
The successful authorization of the first batch of regional distributors is an important strategy of Atlas Copco Mining and Rock Excavation Technique Greater China, starting a new chapter of its marketing model in China. Freddy Man, General Manager of Atlas Copco Mining and Rock Excavation Technique Customer Center, Greater China expressed that, “There are a huge number of medium and small customers in the mine and rock excavation industry in China and the market coverage is wide and is expanding rapidly. With the new strategy, we will be able to provide all-round support via distributors on all aspects of products, parts supply, after-sale service and technical training, so as to better consolidate and enhance the development of the Company on this segmented market.”
China has a huge mining market, with diversified demands from customers. The combination of medium and high end products of Atlas Copco can facilitate distributors to realize wider customer coverage in their regional marketing channels. Customers of medium and small mines have different demands with large mines’ on product price, accessories supply and after-sale services, and distributors can provide all-round thoughtful services more specifically based on actual customer conditions. Meanwhile, Atlas Copco will further deepen its marketing and service strategy oriented to major customers.
Atlas Copco will provide them trainings on service support, marketing and service skills, condition analysis and products application. It will further expand the market via overall layout of marketing and service stations nationwide by authorized regional distributors, to achieve win-win on the basis of close cooperation with distributors.

For further information, please contact:
Caroline He
Marketing Communication Specialist
Atlas Copco Mining and Rock Excavation Technique
Phone: +86 10 6528 0517     

Atlas Copco is an industrial group with world-leading positions in compressors, expanders and air treatment systems, construction and mining equipment, power tools and assembly systems. With innovative products and services, Atlas Copco delivers solutions for sustainable productivity. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 170 countries. In 2010, Atlas Copco had about 33 000 employees and revenues of BSEK 70 (BEUR 7.3). Learn more at

Atlas Copco’s Mining and Rock Excavation Technique business area provides equipment for drilling and rock excavation, a complete range of related consumables and service through a global network. The business area innovates for sustainable productivity in surface and underground mining, infrastructure, civil works, well drilling and geotechnical applications. Principal product development and manufacturing units are located in Sweden, the United States, Canada, China and India.